3 min read 774 words Updated Mar 17, 2026 Created Mar 17, 2026

Clarity Diamonds — Website Overview

Domain: claritydiamonds.au
Platform: Custom build (JavaScript-rendered)
Last updated: 2026-03-09

Site Map

claritydiamonds.au/
│
├── / ............................ Homepage
│   ├── Hero section
│   ├── Trust signals strip (IGI Certified, Secure Payment, Insured Delivery)
│   ├── House Collection (5 signature designs)
│   ├── How It Works (5-step flow)
│   ├── Testimonials (3)
│   └── Footer
│
├── /diamonds/ .................. Diamond Shape Pages
│   ├── /round
│   ├── /oval
│   ├── /emerald
│   ├── /cushion
│   ├── /pear
│   └── /princess
│
├── /search ..................... Diamond Search (JS-rendered inventory)
│
├── /ring-concept-generator ..... AI Ring Concept Tool
│
├── /education .................. Diamond Education Hub (exists)
│
├── /concierge .................. Concierge Booking (NEEDS BUILD — priority)
│   ├── Service explanation
│   ├── Booking form / calendar embed
│   └── Fields: Name, Email, Phone, Budget, What are you looking for?, Preferred contact method
│
├── /contact .................... Contact Page (NEEDS BUILD)
│   ├── Email: hello@claritydiamonds.au
│   ├── Hours: Mon–Fri 9am–6pm AEST, Sat 10am–4pm AEST
│   └── Contact form
│
├── /our-story .................. About Page (NEEDS BUILD — Week 2)
│
├── /privacy .................... Privacy Policy (NEEDS BUILD — required before ads)
│
├── /terms ...................... Terms of Service (NEEDS BUILD — required before ads)
│
└── Footer Links
    ├── Our Story → /our-story
    ├── Education → /education
    ├── Contact → /contact
    ├── Privacy Policy → /privacy
    └── Terms of Service → /terms

Page Status

PageStatusNotes
HomepageLive — needs updateHero, trust signals, house collection, how it works, testimonials all need updating per Site Update Prompt
/diamonds/roundLive — needs updateIGI-only cert, CTA links, pricing disclaimers
/diamonds/ovalLive — needs updateSame as above
/diamonds/emeraldLive — needs updateSame as above
/diamonds/cushionLive — needs updateSame as above
/diamonds/pearLive — needs updateSame as above
/diamonds/princessLive — needs updateSame + duplicate header bug
/searchLive — needs updateCTA links, verify inventory loads
/ring-concept-generatorLive — needs updateEmpty "Recent Creations" section
/educationLiveReview for outdated claims
/conciergeNot builtPriority — many CTAs link here
/contactNot builtRequired for footer + ads
/our-storyNot builtWeek 2 priority
/privacyNot builtRequired before running ads
/termsNot builtRequired before running ads

Homepage Sections (Target State)

  1. Hero — "Love the ring. Know the diamond." + subheadline + two CTAs (How It Works / Book a Consult)
  2. Trust Signals — IGI Certified, Secure Payment, Insured Delivery
  3. House Collection — 5 signature designs led by The Emerald (3ct anchor)
  4. How It Works — 5 steps: Consult → Choose → Design → Payment → Delivery
  5. Testimonials — 3 customer quotes (no specific dollar savings)
  6. Footer — Working links to Our Story, Education, Contact, Privacy, Terms

Technical Requirements

Meta Pixel (Pre-Ads)

Must be installed sitewide 2–3 weeks before first ad spend.

EventTrigger
PageViewAll pages (automatic)
ViewContentDiamond detail view, house collection design view
LeadConcierge booking form submission
ContactContact form submission

Sitewide Cleanup

See Operations/Site Update Prompt.md for the full find-and-replace list. Key removals:

  • All GIA references → IGI only
  • All escrow references → Secure Payment
  • All margin/invoice references → Remove
  • All specific savings claims → Remove
  • All 30-day returns references → Remove
  • All delivery partner names → Insured shipping
  • "Handcrafted in Australia" → "Handcrafted to Order"

Key URLs

PurposeURL
Live siteclaritydiamonds.au
Emailhello@claritydiamonds.au
Email platformPlunk (7 welcome sequence emails live)
AdsMeta Ads (not yet live — pending pixel + privacy/terms pages)

Build Priority

  1. Install Meta Pixel + events (needed 2–3 weeks before ads)
  2. Build /concierge (many things link here)
  3. Build /privacy and /terms (required before ads)
  4. Update homepage (hero, trust signals, house collection, how it works, testimonials)
  5. Update diamond shape pages (IGI, CTAs, pricing disclaimers)
  6. Build /contact
  7. Fix /ring-concept-generator (empty section)
  8. Build /our-story