2 min read 408 words Updated Mar 17, 2026 Created Mar 17, 2026

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Campaign Structure (4 Lead Gen Campaigns)

Create one campaign per segment.
Each campaign uses:

  • Lead Objective
  • Quiz CTA
  • Campaign Budget Optimisation (CBO)
  • 2–3 ad sets for testing

First Home Buyers Campaign

Campaign Name
FHB – Quiz Lead Gen

Target
Age:
21–35

Interests:

  • First home buyer
  • Mortgage
  • Real estate
  • Property buying
  • Apartment living

Messaging Angle
Focus on:

  • Government grants
  • Affordability
  • Renting vs buying

Example Hooks

Ad Set 1 – Grants
You may qualify for first-home buyer grants.
Take the 60-second apartment quiz.

Ad Set 2 – Rent vs Buy
Still renting in Sydney?
See if buying an apartment is closer than you think.

Ad Set 3 – Affordability
Think Sydney apartments are unaffordable?
Take the quick buyer quiz.

Investor Campaign

Campaign Name
Investor – Quiz Lead Gen

Target Interests

  • Property investor
  • Real estate investing
  • Passive income
  • Rental property
  • Property development

Messaging Angle
Focus on:

  • Rental yield
  • Data
  • Investment zones

Example Hooks

Ad Set 1 – Yield
Looking for Sydney apartments with strong rental yield?
Take the investor quiz.

Ad Set 2 – Data
Not every apartment performs the same.
See which areas investors are targeting.

Ad Set 3 – Opportunity
Find apartment investments that investors are quietly buying.

Downsizer Campaign

Campaign Name
Downsizer – Quiz Lead Gen

Age Target
55+

Interests

  • Retirement planning
  • Downsizing home
  • Property ownership
  • Lifestyle living

Messaging Angle
Focus on:

  • Lifestyle
  • Simpler living
  • Less maintenance

Example Hooks

Ad Set 1 – Lifestyle
Thinking about downsizing?
Discover apartments designed for your next chapter.

Ad Set 2 – Low Maintenance
Swap house maintenance for a simpler lifestyle.

Ad Set 3 – Comfort
Find apartments perfect for downsizers in Sydney.

Upgraders Campaign

These are people who already own property but want something better.

Campaign Name
Upgrader – Quiz Lead Gen

Target Interests

  • Home ownership
  • Property buying
  • Real estate
  • Interior design
  • Luxury apartments

Age:
30–50

Messaging Angle
Focus on:

  • Better lifestyle
  • Bigger space
  • Modern apartment

Example Hooks

Ad Set 1 – Lifestyle Upgrade
Outgrown your current home?
See which apartments match your next step.

Ad Set 2 – Better Living
Upgrade your lifestyle without leaving Sydney.

Ad Set 3 – Move Up
Ready for something better than your current place?
Take the upgrade quiz.

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