Agent Session 24-02-2026

Can you summarise the work ahead of us for StackFast please

The work ahead for StackFast (formerly Exponential AI Studio) is a comprehensive repositioning and launch phase focused on capturing the Australian SMB market. The strategy shifts the focus from "fast AI apps" to "production-ready software for businesses."

Here is a summary of the key work streams ahead of us:

1. Brand & Infrastructure (Immediate)

• Domain Acquisition: Secure stackfast.com.au as the primary site and stackfast.app for product redirects.
• Outreach Infrastructure: Set up and "warm up" 3–5 secondary domains (e.g., stackfasthq.com, stackfastco.com) in Instantly to protect the primary domain's reputation during cold outreach.
• Legal: Complete the ASIC business name registration for "StackFast."

2. Website Rebuild

We are moving from a vague "AI Studio" message to a clear, outcome-focused site. The work includes:

• Implementation: Using the Website Rebuild Prompt to build a high-conversion site (Next.js/Tailwind) featuring:
  • Hero Section: Messaging focused on "Custom software shipped in days."
  • "What We Build": Highlighting Operations Apps, Client Portals, and Internal Tools.
  • Comparison Tables: Explicitly positioning StackFast as faster than agencies, better than no-code, and cheaper than hiring.
• Asset Creation: Generating ~12–20 specific image assets, including abstract tech backgrounds and 6 category-specific illustrations.

3. Marketing & Sales Launch

The goal is to move from passive lead gen to an active "outbound engine":

• Cold Email Strategy: Launching three distinct sequences targeting SMB pain points:
  1. Manual Process Pain: Targeting businesses stuck on spreadsheets.
  2. Hiring Trigger: Targeting those hiring admin/ops roles who could use software instead.
  3. Software Frustration: Targeting those who have outgrown rigid off-the-shelf tools.
• LinkedIn Content: Executing a 3x/week posting schedule focused on "Build Logs" (showing work in progress) and "Business Owner Pain Points."
• Social Proof: Auditing all past projects from the Exponential AI era to create at least 2–5 mini case studies with quantified ROI (e.g., "Saved 10 hours/week of manual entry").

4. Productized Service Offering

We are standardizing our packages to filter leads and speed up the sales cycle:

• Quick Build ($5K–$15K): Single features or tools (3–7 days).
• Full Build ($15K–$40K): Complete business applications (1–3 weeks).
• Growth Partner ($5K–$8K/mo): Ongoing feature velocity.

Next 30-Day Priorities

1. Week 1: Register all domains, set up Instantly warmup, and secure social handles.
2. Week 2-3: Build and ship the new stackfast.com.au website.
3. Week 4: Start the first cold email sequences and begin the LinkedIn "Build Log" series.

This plan moves StackFast away from the "commodity" AI space and positions it as a category leader in high-velocity full-stack application delivery.