Ad Imagery Prompts — Lux Living Collective

Image generation prompts for Meta and Google ad creatives. Organised by segment and ad unit.

Style direction: Premium, editorial, Sydney-specific. Think luxury property magazine meets Bloomberg data aesthetic. Never stock-photo generic. Always feels curated, independent, trustworthy.

Brand palette:

• Dark navy (#1a1a2e) — backgrounds, authority
• Gold accent (#c9a96e) — highlights, CTAs, premium feel
• Warm whites/creams — breathing room, luxury
• High contrast typography — confident editorial

Rules:

• No specific project renders or named buildings
• No developer logos
• Sydney skyline/harbour/landmarks OK as context (not hero)
• People should feel real, not stock — diverse, mid-30s to mid-50s, thoughtful expressions
• Avoid cliche "keys in hand" or "SOLD" sticker imagery

GENERAL BRAND IMAGERY

IMG-01: Hero — Editorial Authority

A confident editorial-style photograph of a well-dressed couple in their mid-30s standing on a high-floor apartment balcony overlooking the Sydney skyline at golden hour. They are looking out at the city, not at the camera. The mood is contemplative and aspirational — a moment of quiet confidence. Shot from behind/side angle. Warm natural light. Shallow depth of field on the cityscape. Premium, magazine-quality. No text overlays.

IMG-02: Hero — The Smart Buyer

A top-down flat lay of a modern marble desk with: a MacBook showing a data comparison table (blurred), a coffee in a ceramic cup, architectural floor plans partially visible, a gold pen, and a small potted plant. Clean, minimal, premium styling. Warm natural light from a window. The feeling is "someone doing their research properly." Luxury editorial aesthetic.

IMG-03: Hero — Sydney Context

A wide cinematic shot of the Sydney harbour and CBD skyline at twilight, viewed from a high-floor apartment interior. The apartment frame is visible — floor-to-ceiling windows, a modern kitchen island in the foreground slightly out of focus, warm interior lighting contrasting with the blue-hour cityscape. No people. The mood is aspirational calm. Ultra-wide aspect ratio (16:9).

INVESTOR SEGMENT

INV-IMG-01: "The Numbers" — Data Aesthetic

A clean, dark navy background with a minimalist data visualisation — a comparison grid showing 5 rows and 4 columns of blurred/abstracted numbers with some cells highlighted in gold accent colour. Think Bloomberg terminal meets luxury design. No real numbers visible, just the impression of rigorous analysis. Small gold accent line at the bottom. Professional, analytical, premium. Square format (1080x1080).

INV-IMG-02: "Gross vs Net" — Bold Typography Visual

A stark, high-contrast image on a dark navy background. Two large numbers side by side: "5.2%" crossed out in a thin red line, and "2.1%" next to it in bold gold. Below in small white text: "Gross vs Net. The number that matters." Clean, typographic, no photographs. Feels like a financial publication graphic. Square format (1080x1080).

INV-IMG-03: "The Comparison" — Carousel Card Style

A clean white card with a subtle shadow, showing an abstracted apartment comparison layout: two columns with icons representing location, yield, strata cost, build quality — each with a gold or grey indicator bar showing relative performance. No real data, just the visual structure of comparison. Premium infographic aesthetic. Gold accent headers. Square format (1080x1080).

INV-IMG-04: "Behind the Brochure" — Split Composition

Split-screen image. Left side: a beautiful, glossy apartment render — perfectly lit, staged with designer furniture, golden hour lighting. Overly perfect. Right side: the same angle but showing a construction site with scaffolding, raw concrete, and a clipboard with a checklist. The contrast between marketing and reality. A thin gold dividing line between the two halves. Square format (1080x1080).

INV-IMG-05: Stories/Reels — Investor Lifestyle

Vertical format (1080x1920). A man in his early 40s in smart casual clothing, sitting at a cafe table with a harbour view, looking at property data on an iPad. Coffee beside him. Natural light. He looks thoughtful and deliberate — not rushed. The vibe is "investor doing proper due diligence in a beautiful city." Shot with shallow depth of field. Premium editorial feel.

DOWNSIZER SEGMENT

DS-IMG-01: "The Upgrade" — Morning Light

A warm, sun-filled apartment interior in the early morning. Floor-to-ceiling windows with sheer curtains gently blowing. A woman in her early 60s sits in a comfortable armchair with a book and a cup of tea, bathed in soft golden light. The room is modern but warm — timber floors, a single piece of art on the wall, a small terrace visible outside with potted plants. Calm, peaceful, luxurious simplicity. The feeling is "this is genuinely better than before." Square format (1080x1080).

DS-IMG-02: "Light & Space" — Architectural Detail

A close-up architectural photograph of natural light streaming through a large window into a modern apartment living space. The light creates geometric shadows on a light timber floor. A single designer vase with native Australian flowers sits on a low console table. No people. Clean, serene, premium. The feeling is "considered, quality living." Square format (1080x1080).

DS-IMG-03: "The Walkability" — Neighbourhood Life

A candid, warm photograph of a couple in their early 60s walking hand-in-hand along a tree-lined Sydney street with cafes and small shops. They look relaxed and happy — perhaps laughing at something. Dappled sunlight through trees. The neighbourhood feels vibrant but calm — not a busy road, more a village high street feel. Think Mosman, Neutral Bay, or Marrickville village vibes. Natural, editorial, no posing. Square format (1080x1080).

DS-IMG-04: "Not a Compromise" — Side by Side

Split-screen or before/after style. Left: exterior of a large suburban house — beautiful but clearly high-maintenance (big garden, gutters, wide driveway). Slightly desaturated, conveying "lovely but a lot of work." Right: a modern apartment balcony with a harbour/park view, a small dining table set for two, wine glasses, sunset light. Vibrant, warm, inviting. The visual story is "less house, more life." Square format (1080x1080).

DS-IMG-05: Stories/Reels — Terrace Living

Vertical format (1080x1920). A couple in their 60s on a wide apartment terrace in the late afternoon. Small herb garden along the railing. One is watering plants, the other is reading the newspaper at a bistro table. City skyline soft in the background. The mood is domestic contentment in a new, elevated setting. Warm, natural, candid feel. Premium editorial photography.

FIRST HOME BUYER SEGMENT

FHB-IMG-01: "Your First Home" — Achievement Moment

A young couple (late 20s/early 30s) standing in the empty living room of a brand new apartment. Bare walls, freshly finished timber floors, floor-to-ceiling windows. They're not holding keys or high-fiving — they're standing quietly together looking at the view, arms around each other. A moment of private accomplishment. Natural light. The feeling is "we did it, and it's ours." Genuine emotion, not staged celebration. Square format (1080x1080).

FHB-IMG-02: "Cut Through the Noise" — Overwhelm Visual

A creative overhead shot of a table covered in property brochures, floor plans, printed Domain listings, and sticky notes — visual chaos. In the centre, a clean white card or tablet screen showing just 3 clear options in a simple list format. The contrast between "doing it alone" (chaos) and "doing it with us" (clarity). Styled flat lay, warm lighting. Square format (1080x1080).

FHB-IMG-03: "$10K Grant" — Calculator Visual

A clean, modern flat lay showing: a phone with a calculator app open, a notepad with "First Home Buyer" written at the top and some figures below, a government brochure partially visible, and a gold pen. Bright, clean, optimistic lighting. White/cream surface. The feeling is "getting your finances sorted — it's exciting, not scary." Square format (1080x1080).

FHB-IMG-04: "The Display Suite" — Honest Comparison

A photograph of a beautiful apartment display suite interior — modern kitchen, styled living area, perfect lighting. But overlaid subtly: semi-transparent annotation markers pointing to things like "furniture is 80% scale", "this is an upgrade — not standard", "window faces south, not north as shown." The feeling is "we'll show you what's real." Square format (1080x1080). Note: annotations should look editorial/magazine-style, not messy.

FHB-IMG-05: Stories/Reels — The Journey

Vertical format (1080x1920). A young woman in her late 20s walking through a brand new apartment hallway for the first time — door slightly ajar, she's stepping in with a look of genuine delight. Natural light from the apartment flooding the hallway. One moving box visible behind her. Authentic, candid photography — not a staged "move-in day" shoot. The moment before the rest of her life in this space. Warm, optimistic, real.

UPGRADER SEGMENT

UPG-IMG-01: "You've Outgrown This" — The Realisation Moment

A mid-30s professional standing in their current living room — comfortable but clearly too small. Toys scattered on the floor, a home office crammed into a corner, furniture touching every wall. They're not frustrated — they're calm, thoughtful, standing with a coffee looking around like they're doing the maths in their head. Natural morning light. The feeling is "I love what we built here, and we're ready for more." Authentic, not staged. Square format (1080x1080).

UPG-IMG-02: "Sell First or Buy First?" — The Decision Visual

Creative flat lay overhead shot of two parallel tracks laid out on a clean desk surface: one side has a "FOR SALE" sign, agent cards, and a timeline sketch; the other has property listings, a floor plan, and a finance document. A single pen rests in the middle — the decision point. Clean, editorial styling. Warm neutral tones. The feeling is "this is a real decision, and there's a right answer for you." Square format (1080x1080).

UPG-IMG-03: "Your Equity is Working" — Finance Visual

Clean modern flat lay: a phone showing a home value estimate, a printed equity calculation on cream paper, a architectural floor plan partially unrolled beside it, and a matte black pen. No calculator — this is confident, not anxious. The feeling is "you've built something, now use it." Warm directional light. Minimal props. Square format (1080x1080).

UPG-IMG-04: "What You're Actually Getting" — The Real Comparison

Split editorial image: left side shows a glossy developer render of a luxury apartment — perfect CGI lighting, idealized proportions, dream furniture. Right side shows a real photograph of the same or equivalent space — honestly lit, accurate scale, actual finishes. A thin vertical dividing line between them. No text needed — the image says everything. The feeling is "we'll show you the truth before you sign." Square format (1080x1080). Photography style: editorial/architectural, not real estate agent.

UPG-IMG-05: Stories/Reels — The Arrival

Vertical format (1080x1920). A couple in their mid-to-late 30s walking through the front door of a significantly larger, newer home for the first time — the door is wide open, afternoon light flooding in. One of them is carrying a child (toddler age) on their hip. They're looking up and around — taking it in. No boxes yet. Just arrival. The feeling is "this is the space our next chapter needed." Candid, warm, real — not a styled campaign shoot. The moment of possibility, not performance.

RETARGETING IMAGERY

RET-IMG-01: "What We Check" — Carousel Cards

A series of 5 clean cards (1080x1080 each) with the same dark navy background and gold accent styling:

Card 1: Icon of a magnifying glass over a building. Text area for "Developer Track Record"
Card 2: Icon of a sun/compass. Text area for "Natural Light & Orientation"
Card 3: Icon of a document with checkmarks. Text area for "Contract Red Flags"
Card 4: Icon of a floor plan. Text area for "Real Size vs Display Size"
Card 5: Icon of a calculator. Text area for "True Running Costs"

Each card should feel like a premium slide deck — clean, confident, data-forward. Gold icon, white text, navy background.

RET-IMG-02: Social Proof — Testimonial Background

A warm, slightly out-of-focus photograph of a modern apartment interior — living room with harbour views, morning light. The image serves as a background for testimonial text overlay. Soft, premium, inviting. Not too detailed — the text needs to be readable on top. Slight warm colour grade. Square format (1080x1080).

RET-IMG-03: "Your Shortlist is Ready" — Personalisation

A close-up of a tablet or laptop screen showing an elegant dashboard interface with 3 property cards in a clean list. The screen is slightly angled. A hand is visible holding a coffee cup nearby. The dashboard looks premium — dark sidebar, clean cards with images and key stats. Shallow depth of field on the screen content. The feeling is "your personalised results are waiting." Square format (1080x1080).

GOOGLE DISPLAY RESPONSIVE ADS

GDN-IMG-01: Landscape (1200x628)

A wide cinematic shot of a modern apartment building exterior at golden hour. The building is sleek and contemporary — glass, concrete, and greenery. No specific real building — a generic premium Sydney apartment aesthetic. Warm light, blue sky with soft clouds. Space on the left third for text overlay. Clean, architectural, aspirational.

GDN-IMG-02: Square (1200x1200)

A lifestyle photograph of a young professional couple browsing a tablet together on a sofa in a modern apartment. Clean lines, natural light, minimal decor. They look engaged and collaborative — making a decision together. Premium but approachable. Space in the upper portion for text overlay.

GDN-IMG-03: Logo Treatment (1200x300)

A minimal banner: dark navy background, "Lux Living Collective" in a refined serif font (Playfair Display) in gold (#c9a96e), with the tagline "Sydney's Independent Apartment Advisors" in small white text beneath. Clean, premium, recognisable at small sizes.

USAGE NOTES

• All images should be generated at 2x resolution for retina displays
• Square format images (1080x1080) are used for Meta Feed and Google Display
• Vertical format (1080x1920) is for Stories/Reels
• Landscape format (1200x628) is for Google Display and link previews
• Keep text-safe zones clear — Meta penalises images with >20% text coverage
• Every image should pass the "would this look good in a luxury property magazine?" test