AbSim Vault - Abundance Simulation

This Obsidian vault contains marketing strategy and reference materials for multiple businesses. AI assistants should use this context to provide relevant, business-specific help.

Vault Purpose

AbSim (Abundance Simulation) is a strategic marketing workspace. Content spans campaign planning, brand strategy, advertising analysis, website copy, and operational SOPs across three businesses.

Businesses

Clarity Diamonds (Clarity Diamonds/)

Australian lab-grown diamond retailer at claritydiamonds.au, based in Sydney, shipping Australia-wide.

Value proposition: Radical transparency — shows manufacturer invoices, charges a fixed 15% margin over wholesale cost, never negotiates on price.

Target audience: Engaged couples and data-driven buyers who prioritise value and want to understand exactly what they are paying for.

Differentiators:

• Publishes wholesale/manufacturer invoice with every sale
• 15% transparent margin model (vs. traditional 2-4x markup)
• IGI certified stones (primary certification partner)
• Concierge service with custom ring design
• Escrow payments and insured delivery

Tone: Confident, direct, educational. Anti-hype. Appeals to rational buyers.

Lux Living (Lux Living/)

Home goods or lifestyle brand with extensive marketing infrastructure in place.

Subfolders:

• Reference/Advertising/ — Meta Ads reports, creative strategy, demographic campaigns
• Reference/Marketing Strategy/ — Repositioning strategy, brand direction
• Reference/MVP Launch/ — Launch materials and planning
• Website/ — Website copy and favicon assets

Focus areas: Meta advertising performance, creative strategy, demographic targeting, brand repositioning.

StackFast (StackFast/)

Software or SaaS business currently undergoing a rebrand.

Subfolders:

• Reference/Rebrand/ — Rebrand analysis, domain research, competitive intelligence
• Reference/Marketing Strategy/ — Landing page strategy, website rebuild prompts, email sequences

Focus areas: Brand identity refresh, domain selection, competitive positioning, conversion-focused web copy, email marketing.

General Folders

• General/ — Cross-business notes and shared strategy
• Templates/ — SOP templates across four categories: Admin, Marketing, Operations, Sales
• attachments/ — Images and media assets
• gemini-scribe/ — AI agent sessions, prompts, and outputs

Marketing Skills

A library of 32 marketing skills is installed at ~/.claude/skills/omc-learned/ (sourced from coreyhaines31/marketingskills). These cover frameworks for copywriting, positioning, offer construction, funnel strategy, and more. Reference them when working on marketing tasks.

Conventions

• Business-specific content lives under the named business folder
• Reference materials (external research, reports, inspiration) go in Reference/ subfolders within each business
• Templates are reusable across businesses
• New AI session outputs go in gemini-scribe/
• All images go in attachments/ — this is the Obsidian vault-wide image folder. Never store images inside business folders. Use markdown index files (e.g. Brand Images — Index.md, Ad Creatives — Index.md) within business folders to organise and reference images using Obsidian ![[image.png]] embeds.
• New AI-generated documents go in the relevant business folder (e.g. Clarity Diamonds/Marketing/), not in gemini-scribe/ unless they are raw session outputs.
• Cross-business reference material (e.g. tool comparisons, capability research) goes in General/.

Publishing

The vault is published as a static site via two SSGs deployed to Cloudflare Pages.

• Both deploy automatically on push to main via .github/workflows/
• Access is gated via Cloudflare Access (Zero Trust) — repo stays private
• CLAUDE.md, VAULT.md, gemini-scribe/, and all framework files are excluded from the build

Quartz customisations

• Custom styles in quartz/styles/custom.scss
• Code blocks use pre-wrap to prevent horizontal scroll
• Content is built from the vault root (.) with non-markdown files excluded via ignorePatterns in quartz.config.ts

Kiln customisations

• No native custom CSS/JS support — injected via Python post-processing in .github/workflows/deploy-kiln.yml
• Code block border + copy button added to all <pre> elements post-build

Markdown Conventions

• Prompt blocks — always use ```prompt (not bare triple backticks) for AI image/text generation prompts. This enables semantic CSS targeting via .language-prompt.
• Code blocks — use the appropriate language tag: bash, python, json, etc.
• Callouts — use Obsidian-native syntax (> [!note], > [!tip], > [!warning]) — renders on both Quartz and Kiln.
• Mermaid diagrams — supported natively on both sites, use ```mermaid.
• Tables preferred over bullet lists for structured comparisons (models, pricing, options).
• Em dash in filenames — use — (spaced em dash) consistently, as per existing file naming (e.g. Ad Creative Prompts — Launch.md).

Semantic Linking

Build out the knowledge graph intentionally. Prefer many small, focused pages over large monolithic docs.

• Tools, models, and platforms each get their own page (e.g. General/Image Models/GPT-5 Image Mini.md). Overview docs link to them.
• Wikilinks over plain text — whenever a model ID, tool name, business term, or concept has its own page, use [[Page Name]] instead of plain text.
• Concepts and frameworks referenced across multiple businesses (e.g. "IGI Certification", "4Cs", "transparent pricing") should have their own page in General/ and be linked from where they're mentioned.
• Index pages — for groups of related pages (e.g. General/Image Models/), maintain an index page that links to all members and summarises the group.
• Tags — use Obsidian frontmatter tags to group related content (e.g. tags: [image-gen, openrouter, tools]).