Lux Living Collective — Quiz Flows & Email Nurture Sequences

Rules that govern every asset in this document:

• Quiz questions capture needs before any project or development name appears
• Email copy never names a specific project, building, or development — ever
• The tease IS the mechanism: leads must speak to us to get the shortlist
• Investor-facing emails include the required regulatory disclaimer
• Every sequence includes a WhatsApp community invite (emails 3–4)
• All CTAs resolve to a consultation booking or the quiz result page

PART 1: QUIZ FLOWS

How Quizzes Work

Each quiz is segmented by entry point (ad → segment landing page → matching quiz). The quiz collects enough information to personalise the follow-up without revealing anything about specific developments. On completion, leads see a results page that teases their match count, then gates the full shortlist behind a consultation booking.

Platform recommendation: Typeform (best UX, conditional logic, Calendly integration) or a custom-coded version embedded on the site. All questions use single-select unless noted.

Results page template (used by all three quizzes):

We found [X] developments that match your profile.

Here's a preview of what makes them stand out:
  ✓ [Feature 1 — generic, no names. E.g. "Strong rental yield in a tightly held suburb"]
  ✓ [Feature 2 — generic. E.g. "North-facing living areas, low body corp estimate"]
  ✓ [Feature 3 — generic. E.g. "Established developer with a strong delivery track record"]

To see the full shortlist — including which developments these are and the
numbers behind them — book a free 15-minute call with our team.

[Book My Free Call]   or   [Send my results to my email first]

QUIZ 1: INVESTOR EDITION

Entry path: Investor ad → /for-investors/ → Quiz
Estimated completion time: 2 minutes
Questions: 6

Quiz header:

Find out which Sydney new apartments actually stack up as investments. 6 quick questions. We'll match you with developments that meet your financial criteria.

Q1 — What's your primary investment goal?
(This tells us whether to lead with yield, growth, or tax.)

• Rental income / cash flow (I want yield now)
• Capital growth (I'm playing the long game)
• Tax benefits / depreciation (I want to reduce my taxable income)
• All of the above — I want the full picture

Q2 — What's your investment budget?

• Under $600,000
• $600,000 – $900,000
• $900,000 – $1,200,000
• $1,200,000+

Q3 — Do you have a preferred area, or are you open to the numbers leading the way?

• Inner city / CBD fringe
• North Shore / Lower North Shore
• Inner West
• Western Sydney / growth corridors
• I'll go wherever the numbers are best

Q4 — Is this your first investment property?

• Yes, first time investing in property
• No — I own 1 or 2 investment properties already
• No — I have 3 or more investment properties
• I own my home but this would be my first investment

Q5 — Are you pre-approved, or still working on finance?

• Pre-approved and ready
• In the process of getting pre-approval
• Not yet — I'm still in research mode
• I have equity I'm planning to use

Q6 — When do you want to have this investment settled?

• As soon as possible (I want something completed or near-complete)
• Within 6 months
• 6–12 months
• Happy to buy off-the-plan (1–3 year completion)

Lead capture (after Q6, before results):

We're almost ready to show you your matches. Where should we send your personalised shortlist?

• First name: ___________
• Email address: ___________
• Mobile number: ___________ (optional — for a quicker conversation)

Your details are only used to send your results and follow up. We don't share them with developers.

Results page — Investor version:

Good news — we found [X] developments that match your investment profile.

Based on your answers, here's what we're seeing for a [budget range] investor focused on [goal from Q1]:

✓ Gross yields ranging from 4.2%–5.1% across your matched developments
✓ At least one completed option available (no wait if that's what you need)
✓ Developments with strata estimates well below Sydney average

To see the actual development names, locations, and the full investment comparison — including net yield estimates and 5-year suburb growth data — book a free 15-minute strategy call.

[Book My Free Strategy Call]

Prefer to receive your results by email first? We'll send a preview within the hour.

QUIZ 2: DOWNSIZER EDITION

Entry path: Downsizer ad → /for-downsizers/ → Quiz
Estimated completion time: 3 minutes
Questions: 6
Tone: Warm, unhurried, empathetic

Quiz header:

Tell us a little about what you're looking for and we'll match you with apartments that actually suit your lifestyle — not just the ones with the most marketing budget.

Q1 — What's prompting you to think about downsizing?
(Helps us understand urgency and emotional state — investors are logical, downsizers are emotional.)

• Simplify life — less maintenance, more freedom
• The family home is too big now that the kids have left
• Health or accessibility is becoming a consideration
• I want to unlock equity from my current home
• A life change (partner, retirement, etc.)
• Just exploring the idea — no pressure

Q2 — Where do you currently live?
(We target downsizers where they ARE, not where they'll move to.)

• North Shore / Upper North Shore
• Northern Beaches
• Eastern Suburbs
• Inner West
• Hills District / Hawkesbury
• Sutherland Shire / South Sydney
• Other (free text)

Q3 — Would you prefer to stay close to where you are now?

• Yes — ideally within 10–15 minutes of my current home
• Open to nearby suburbs if the apartment is right
• Happy to move anywhere for the right place
• I'm not sure yet — depends what's available

Q4 — What matters most in your new home? (Select up to 2)
(Multi-select — this powers the matching most directly.)

• Natural light and views
• Quality of finishes and design
• Storage — I have a lot of furniture to bring
• Walking distance to shops, cafes, medical, and dining
• Security, community feel, and peace of mind
• A balcony, terrace, or outdoor space
• A dedicated car space (or two)
• Space for grandchildren and overnight guests

Q5 — What's your likely budget?

• $800,000 – $1,200,000
• $1,200,000 – $1,800,000
• $1,800,000 – $2,500,000
• $2,500,000+
• I'm not sure yet — depends on what we sell for

Q6 — How soon are you thinking of making a move?

• Within 6 months — it's becoming quite real
• 6–12 months
• 1–2 years
• No fixed timeline — just starting to explore

Lead capture:

Almost there. Where should we send your matched apartments?

• First name: ___________
• Email address: ___________
• Mobile: ___________ (optional)

We'll only contact you with your results and follow-up. No sales calls unless you ask.

Results page — Downsizer version:

We found [X] apartments that match what you're looking for.

Based on your priorities — particularly [top priority from Q4] — here's a taste of what we found:

✓ At least two options within your preferred area range
✓ Genuine storage capacity (we've checked actual room dimensions, not just the renders)
✓ Walkability scores of 8/10 or higher — shops, medical, and dining all nearby

We'd love to walk you through these in a relaxed, no-pressure chat. There's no obligation — just honest guidance about what's worth your time.

[Book a Relaxed Chat]

Not ready to chat yet? We'll send your results by email so you can look in your own time.

QUIZ 3: FIRST HOME BUYER EDITION

Entry path: FHB ad → /first-home-buyers/ → Quiz
Estimated completion time: 2 minutes
Questions: 6
Tone: Friendly, plain-spoken, reassuring

Quiz header:

Buying your first apartment is a big deal. Answer 6 quick questions and we'll match you with options that actually fit your budget, lifestyle, and timeline — including any government grants you might qualify for.

Q1 — Is this your first property purchase?

• Yes — complete first timer
• Yes, but I've done a lot of research and feel fairly confident
• Not technically (I've owned before but this is my first apartment)

Q2 — What's your budget?

• Under $500,000
• $500,000 – $650,000
• $650,000 – $800,000
• $800,000+

Q3 — Where do you need to commute to (or work from)?

• Sydney CBD
• North Sydney / Chatswood
• Parramatta / Western Sydney
• I work from home / fully remote
• Other: ___________

Q4 — What matters most to you? (Pick up to 2)
(Multi-select)

• Close to work or public transport
• Cafes, restaurants, and an active lifestyle
• Quiet streets, parks, and a more relaxed feel
• Best value for my budget (size and quality)
• Modern design and premium finishes
• A good investment as well as a place to live

Q5 — Have you been pre-approved for a home loan?

• Yes — I have my pre-approval sorted
• I'm in the process of getting pre-approval
• Not yet — I'm still saving for my deposit
• I'm not sure where to start with finance

Q6 — When are you hoping to move in?

• ASAP — I want something that's completed or nearly complete
• Happy to wait 12–18 months (off the plan is fine)
• Flexible — the right place matters more than timing
• Just researching for now

Lead capture:

Nearly done! Where should we send your matched apartments?

• First name: ___________
• Email address: ___________
• Mobile: ___________ (optional)

We take your privacy seriously. We don't share your details with developers or third parties.

Results page — FHB version:

Great news — we found [X] apartments that match your profile!

Based on your answers, here's what we found for a first home buyer with your priorities:

✓ At least [X] options within your stated budget
✓ Options that may qualify for the NSW First Home Buyer Grant and stamp duty exemption
✓ Modern, completed or near-complete developments — no long waits

To see which apartments these are, book a free 15-minute chat. We'll walk you through each option, explain the government incentives you might be eligible for, and make sure you're buying with confidence — not just a good feeling from a display suite.

[Book My Free 15-Min Chat]

Prefer to see the results by email first? We'll send them straight away.

PART 2: EMAIL NURTURE SEQUENCES

Email System Notes

• All sequences begin the moment the quiz is completed (Email 1 = immediate auto-send)
• Emails never name specific projects, buildings, or developments
• Project names are only revealed in the consultation
• Each sequence includes a WhatsApp community invite (Email 3 for investors, Email 4 for downsizers and FHBs)
• All investor emails carry the required regulatory disclaimer (see Investor Sequence)
• Subject lines A/B tested from day one — two options provided per email
• Sender name: "Geoff from Lux Living" or "[Name] from Lux Living Collective" (personal, not a brand name)

SEQUENCE 1: INVESTOR EMAIL NURTURE

Trigger: Investor quiz completed
Sequence length: 5 emails over 14 days
Goal: Consultation booking

Regulatory disclaimer (append to every investor email):

This information is general in nature and does not constitute financial advice. Market data is sourced from publicly available reports (Domain, CoreLogic, SQM Research) for informational purposes only. Past performance is not indicative of future results. Lux Living Collective does not hold an Australian Financial Services licence. We recommend consulting a licensed financial advisor and quantity surveyor before making any property investment decision.

EMAIL 1 — Immediate send

Subject A: Your investment shortlist is ready (we found [X] matches)
Subject B: The apartments that matched your criteria — here's a preview

Hi [First Name],

Your quiz results are in.

Based on your profile — [budget range], focused on [goal: yield / growth / depreciation] — we've identified [X] Sydney developments worth looking at seriously.

Here's what I can tell you at this stage:

✓ At least one development has a gross yield tracking above 4.5% in its suburb — well above Sydney median
✓ One option has strata levy estimates significantly below comparable buildings in the same area
✓ All matched options are from developers with a documented delivery track record (we filter out first-time developers)

What I can't tell you here — the actual development names, the side-by-side comparison data, the net yield estimates — is what I walk through in our free 15-minute strategy call.

That's not gatekeeping for the sake of it. It's because context matters: the best development for an investor focused on cash flow is different from the one for someone focused on depreciation. The call lets me make sure I'm showing you the right options, not just the popular ones.

[Book Your Free 15-Min Strategy Call →]

Takes 15 minutes. No sales pressure. If nothing in the shortlist fits, I'll tell you that too.

— [Name]
Lux Living Collective

[Regulatory disclaimer]

EMAIL 2 — Day 2

Subject A: The depreciation advantage most investors overlook
Subject B: Why most apartment investors focus on the wrong number

Hi [First Name],

Quick one — a common conversation I have with investors:

Most people lead with gross yield. It's the number developers put in their brochures. It's the number on comparison sites. It's also, often, not the number that matters.

Here's the actual calculation:

Gross yield = (Annual rent ÷ purchase price) × 100

A $750,000 apartment renting at $650/week = 4.5% gross yield

Net yield factors in strata levies, council rates, landlord insurance, property management, and vacancy — and it's usually 40–50% lower. On the example above, net yield typically lands around 1.8–2.2%.

So why do investors still buy? Because new apartments have a tax weapon most people underuse: depreciation.

A brand-new apartment can generate $10,000–$18,000 in tax deductions in year one alone (building depreciation + fixtures + fittings). At a 37% marginal rate, that's $3,700–$6,600 back in your pocket — before you've factored in any rental income.

The developments we match investors with are specifically chosen because the numbers work holistically — not just the headline yield.

If you haven't booked your strategy call yet, that's the conversation I'd like to have with you.

[Book a Free 15-Min Strategy Call →]

— [Name]
Lux Living Collective

[Regulatory disclaimer]

EMAIL 3 — Day 5

Subject A: Two popular Sydney developments we've passed on (and why)
Subject B: Red flags we found in the Sydney market this quarter

Hi [First Name],

Something I don't see written about much: the projects we DON'T recommend.

Without naming them (that's for the call), here's what made us pass on two well-marketed Sydney developments this quarter:

Development A: Beautiful renders. The developer is spending heavily on marketing. But when we pulled the strata levy disclosure — body corporate fees are tracking 35% above comparable new buildings in the same suburb. That's $2,000–$3,000 extra per year, every year, eating into your net return.

Development B: The suburb has strong historical growth data — but the new supply pipeline in that exact precinct is significant. When six similar buildings complete within 18 months of each other, rental competition increases and vacancy risk rises. The yield projections in the developer's brochure don't reflect that.

This is why we look at more than the brochure.

One more thing: I run a private WhatsApp community for Sydney apartment buyers and investors. It's a place to ask questions, hear from people who've been through the process, and get weekly market updates — without the noise.

If you'd like to join, reply to this email and I'll send you the link.

And if you're ready to see the developments we DO recommend for your profile:

[Book Your Free Strategy Call →]

— [Name]
Lux Living Collective

[Regulatory disclaimer]

EMAIL 4 — Day 8

Subject A: How one investor compared 5 developments (and what she found)
Subject B: The shortlist that changed someone's investment strategy

Hi [First Name],

A quick story — no names, but it's real.

An investor came to us last year with a $850,000 budget, focused on cash flow. She'd already visited two display suites and was leaning toward signing on one of them.

Before she did, she booked a 15-minute call with us. We pulled the comparison across five developments that matched her profile:

• The one she was about to sign had the second-lowest net yield of the five
• It also had body corp fees sitting 28% above average for its size and suburb
• The development we matched her with instead had a completed building (no off-plan risk), net yield 0.4 percentage points higher, and a vacancy rate in that suburb of just 1.1% — one of the lowest in Sydney

She bought the one we recommended. Settled within three months.

The 15-minute call was free. The alternative was a worse investment.

Your shortlist is still sitting here. Book the call and I'll walk you through the equivalent comparison for your profile.

[Book My Free Strategy Call →]

— [Name]
Lux Living Collective

[Regulatory disclaimer]

EMAIL 5 — Day 14

Subject A: Last reminder: your shortlist is ready when you are
Subject B: The apartments we matched you with are still available (for now)

Hi [First Name],

Quick, honest note.

Your quiz results haven't changed — we still have [X] developments matched to your investment profile. But inventory in Sydney's new apartment market moves, and some of the specific configurations we'd shortlist for you are on limited release.

If now isn't the right time, that's genuinely fine. Hold this email and come back when you're ready.

If you're still thinking about it — the call is 15 minutes, it's free, and you'll leave knowing exactly which developments we'd recommend for your profile and the reasoning behind each one.

That's the offer. No pressure beyond this.

[Book Your Free Strategy Call →]

— [Name]
Lux Living Collective

[Regulatory disclaimer]

SEQUENCE 2: DOWNSIZER EMAIL NURTURE

Trigger: Downsizer quiz completed
Sequence length: 6 emails over 30 days
Goal: Consultation booking
Tone: Warm, unhurried, never pushy

EMAIL 1 — Immediate send

Subject A: Your apartment matches are ready — here's a first look
Subject B: We found some lovely options for you

Hi [First Name],

Thank you for taking the time to fill in our quiz.

I've looked at your answers — particularly your focus on [top priority from Q4, e.g. "natural light and walkability"] and your preference to [stay in / move to X area] — and I have to say, the timing is good. There are some genuinely lovely options that match what you're describing.

I'm not going to throw a list of development names at you in an email — partly because names without context aren't that useful, and partly because the interesting part is the detail: the actual light in the rooms, the real strata costs, which one has storage that'll actually fit your furniture.

That's the conversation I'd like to have with you.

It's a relaxed 20-minute chat — no pressure, no pushy sales talk. Just honest guidance on what's worth your time to visit, and what I'd probably steer you away from.

[Book a Relaxed Chat →]

If you'd prefer to look in your own time first, I'll send you a preview of what we're seeing in the next email.

— [Name]
Lux Living Collective

EMAIL 2 — Day 3

Subject A: The downsizer's checklist — 12 things display suites don't show you
Subject B: What to look for (that the developer won't point out)

Hi [First Name],

Before you visit any display suite — ours or anyone else's — here's what I'd want you to check. Display suites are designed to impress. This list is designed to actually inform.

12 things worth checking in every apartment:

1. Natural light direction — Is it north-facing? Or does "stunning views" just mean west-facing afternoon glare?
2. Actual room dimensions — Will your furniture fit? (Request the plans, not just the renders)
3. Ceiling height — Display suites often use smaller furniture to make rooms feel larger
4. Storage — Total storage volume, not just "a built-in wardrobe"
5. Body corp levy estimate — Ask for the owners corporation budget disclosure, not just a quote
6. Noise — What's above, below, and beside you? Traffic noise from which direction?
7. Visitor parking — Can the grandkids actually park when they visit?
8. Lift-to-apartment ratio — In large buildings, how many apartments share each lift?
9. Concierge or building manager — Is there one? What are the hours?
10. Pet policy — If relevant
11. Sunset clause — How long does the developer have to delay before you can exit?
12. Completion timeline — What does the developer's track record say about meeting dates?

We check all of these for every development we recommend. It's part of why we think the shortlist conversation is more useful than a brochure.

[Book a Chat When You're Ready →]

No rush. I'll send you another note next week.

— [Name]
Lux Living Collective

EMAIL 3 — Day 7

Subject A: Margaret and David's story — from family home to apartment life
Subject B: "We were nervous about losing space. We ended up gaining something better."

Hi [First Name],

A story I think you might relate to.

Margaret and David had lived in their North Shore home for 28 years. Their three kids had long since moved out, but the house — and everything that came with it — remained. Gutters to clean. A garden that needed weekly attention. A pool they used twice a year.

The idea of downsizing had been floating around for a couple of years. They'd visited a display suite in their suburb. It was beautiful. But they walked out feeling vaguely pressured and not quite sure what they'd actually seen.

When they came to us, the first thing we did was ask what they were worried about losing. Storage, it turned out. Margaret has a lot of art. And a kitchen she actually uses.

We matched them with two options they hadn't considered. One had a second bedroom large enough to use as a studio. The kitchen was the best in any apartment we'd recommended that quarter. And it was a six-minute walk from their favourite restaurant.

They moved in four months ago. David's exact words: "I don't know what we were waiting for."

If any of that sounds familiar, I'd love to chat.

[Book Your Relaxed Chat →]

And — one more thing. We have a private WhatsApp community for people going through exactly this process. It's a small group of Sydney apartment buyers at various stages, sharing experiences, asking questions, and supporting each other. No spam, no sales messages. Just genuinely useful conversation.

Reply to this email if you'd like the link to join.

— [Name]
Lux Living Collective

EMAIL 4 — Day 14

Subject A: 3 questions to ask at every display suite (most people don't)
Subject B: What separates a good apartment from a great one for downsizers

Hi [First Name],

Three questions that almost nobody asks at a display suite — but should:

1. "Can I see the strata disclosure document?"
Every new building is required to provide an estimated owners corporation budget. This tells you what you'll actually pay each quarter — not what the developer hopes you'll assume. A big difference in body corp fees can amount to thousands of dollars a year.

2. "What's directly above and below this apartment?"
Noise transmission in apartments is real. Knowing whether you're below a gym, above a carpark entrance, or next to a plant room matters. Ask specifically about mechanical noise sources.

3. "What does the sunset clause say?"
Off-the-plan contracts include a date by which the developer must complete the building. If they miss it, they may have the right to rescind and refund your deposit — while you've missed out on two years of other opportunities (and possibly a market shift). A good solicitor will flag this, but asking upfront tells you a lot about the developer's transparency.

These aren't trick questions — they're reasonable due diligence. A developer who deflects them is a signal.

[Book a Chat — I'll Walk You Through What We Found →]

— [Name]
Lux Living Collective

EMAIL 5 — Day 21

Subject A: Something new came up that matches your wishlist
Subject B: A development just came onto our radar — and it fits your profile

Hi [First Name],

Just a quick note — something came across our desk this week that might interest you.

Without going into specifics here (that's what the call is for), it's a development that ticks several of the boxes you mentioned in your quiz: [reference their top priorities generically, e.g. "the natural light and walkability you flagged"].

It's not on the market in a big way yet — the developer hasn't gone into full marketing mode — which means there's time to have a proper look before display suite crowds arrive.

If you've been waiting for a reason to have that chat, this might be it.

[Book a Time →]

— [Name]
Lux Living Collective

EMAIL 6 — Day 30

Subject A: Still thinking about it? That's perfectly fine.
Subject B: No pressure — just wanted to check in

Hi [First Name],

Downsizing is a big decision. If you're still weighing it up after a month, that's completely normal — most of the people we end up working with spend a long time thinking before they're ready to move.

I just want to make sure you know: when you are ready, we're here. No need to start from scratch — your quiz results are on file and I know what you're looking for.

A couple of things worth knowing:

• Our consultation is always free and always without obligation
• We work across a curated list of developments — we won't push you toward something that doesn't fit
• If nothing in our list is right for you, we'll tell you that honestly

Whenever the timing feels right, reply to this email or use the link below.

[Book a Chat When You're Ready →]

And in the meantime, if you'd like to join our private WhatsApp community for Sydney apartment buyers — a small, genuinely useful group where people share experiences and ask questions — just reply and I'll send you the invite link.

Take care,

— [Name]
Lux Living Collective

SEQUENCE 3: FIRST HOME BUYER EMAIL NURTURE

Trigger: FHB quiz completed
Sequence length: 6 emails over 14 days
Goal: Consultation booking
Tone: Friendly, clear, practical — like a knowledgeable friend

EMAIL 1 — Immediate send

Subject A: Your apartment matches + one savings check worth reading
Subject B: We found [X] apartments that fit your budget (and a bonus you might not know about)

Hi [First Name],

Your quiz results are in — and we found [X] apartments that match your budget and what you're looking for.

Before I get to those (the names are for the call — more on that in a second), I want to check something first:

Did you know you might save $20,000–$30,000 just by buying new?

In NSW, first home buyers purchasing a new apartment under certain thresholds can access:

• The First Home Buyer Grant (up to $10,000 for new builds)
• A full stamp duty exemption (on eligible purchases under $800,000)
• Concessional stamp duty on properties up to $1,000,000

Most buyers don't realise these only apply to new builds — which is exactly what we specialise in.

Now, about your matches. I don't name developments in email — not because I'm being mysterious, but because names without context aren't useful. A development name doesn't tell you about the commute, the build quality, the strata costs, or whether the developer will actually finish it on time.

The 15-minute call is where that all comes together. It's free, it's genuinely helpful, and you'll leave knowing exactly what your options are.

[Book My Free 15-Min Chat →]

— [Name]
Lux Living Collective

EMAIL 2 — Day 2

Subject A: The first home buyer cheat sheet (save this)
Subject B: Everything you actually need to know before you buy

Hi [First Name],

Consider this your no-jargon first home buyer briefing. Print it, save it, send it to yourself — this is the stuff that matters.

THE ESSENTIALS

Getting pre-approved
Pre-approval tells you what you can borrow. It's not a commitment — it's a starting point. Get it before you fall in love with an apartment. Mortgage brokers are free to use (they're paid by the lender) and can compare dozens of lenders at once.

New vs established
New apartments are eligible for government grants and stamp duty exemptions. They come with builder warranties. They're lower maintenance. And as a bonus, if you ever move out and rent it, you'll get maximum depreciation benefits. The trade-off: some are off-the-plan (you wait for completion). We only recommend developers with solid delivery track records.

Off-the-plan basics
You sign a contract and pay a deposit (usually 10%) now. The building completes in 12–36 months. You pay the balance on settlement. The risk: the market can move, and the apartment may be worth less than the contract price on settlement. The protection: buying through a trusted advisor who vets developers before recommending them.

Sunset clause
This is the date by which the developer must complete and settle. If they miss it, they might be entitled to rescind the contract and refund your deposit — leaving you back at square one. Always have a solicitor review this clause before you sign.

What "off the plan" actually looks like
You're buying from renders and a floor plan. The display suite is typically a premium fit-out that won't match your exact apartment. Ask to see the specifications document — that tells you exactly what finishes your apartment will have.

Ready to talk about what's available in your budget?

[Book a Free 15-Min Chat →]

— [Name]
Lux Living Collective

EMAIL 3 — Day 4

Subject A: New vs established: why new usually wins for first buyers
Subject B: The maths that most people miss when comparing new vs old

Hi [First Name],

A question I get a lot: "Should I buy new or established?"

Here's the honest comparison for a first home buyer in Sydney right now:

For most first home buyers at the $500K–$800K budget range, new wins on the numbers — especially once you factor in the grants and stamp duty savings.

One more thing: I've started a small private WhatsApp community for Sydney apartment buyers. It's people at various stages — some just starting out, some who've already bought and can answer questions from the other side. No spam, no sales. Just genuinely useful.

If you'd like to join, reply to this email and I'll send you the link. It's the kind of support I wish was available when most people were starting their buying journey.

[Book a Free Chat to See Your Matched Apartments →]

— [Name]
Lux Living Collective

EMAIL 4 — Day 7

Subject A: How [first name] bought her first apartment for less than she was paying in rent
Subject B: From "can I even afford this?" to settled in 90 days

Hi [First Name],

A story worth sharing.

A client — 29, renting in the Inner West, paying $480/week — came to us convinced she couldn't afford to buy. She'd looked on Domain, felt overwhelmed, and assumed everything in a suburb she actually wanted to live in was out of reach.

Her budget turned out to be $640,000.

With the First Home Buyer Grant and a stamp duty exemption on her purchase, her upfront costs were significantly lower than she'd calculated. Her mortgage repayments worked out to be comparable to what she was paying in rent — except now she was building equity instead of paying someone else's mortgage.

She's settled. She owns her apartment. And three months after we started, she sent us a photo of the view from her balcony.

The point isn't that this works for everyone. It's that the numbers often look different once you actually run them — with someone who knows what they're doing.

That's the conversation I'd like to have with you.

[Book My Free 15-Min Chat →]

— [Name]
Lux Living Collective

EMAIL 5 — Day 10

Subject A: 3 things to never sign without checking (save this for when you're ready)
Subject B: Before you sign anything — read this

Hi [First Name],

You'll need a solicitor or conveyancer before you sign any contract — that's non-negotiable. But here are three things worth understanding yourself before you get there:

1. The sunset clause date
Know the date and what happens if it's missed. Some contracts allow developers to rescind and refund your deposit (without interest) if they hit delays. Good contracts have clear caps on extensions. Ask your solicitor specifically about this clause.

2. Special conditions
These are additions to the standard contract. Some protect you (e.g. subject to finance). Some protect the developer (e.g. the right to change specifications). Read them word by word. Anything vague is worth pushing back on.

3. The specification schedule
This is the document that describes exactly what your apartment will be built with — appliance brands, flooring materials, tile specs. The display suite often has upgrades. The specification schedule tells you what's actually included. If you're buying the display suite apartment itself, get it in writing.

None of this is meant to scare you — the vast majority of new apartment purchases go smoothly. But knowing this puts you ahead of most buyers at display suites.

When you're ready to look at specific options:

[Book a Free Chat →]

— [Name]
Lux Living Collective

EMAIL 6 — Day 14

Subject A: Your matched apartments are still available — and one of them might be about to go
Subject B: Just checking in — your shortlist is waiting

Hi [First Name],

Two weeks since your quiz — just wanted to check in.

Your matched apartments are still sitting in our system. Some of the specific configurations (particularly the under-$700K options) move reasonably quickly once a building gets closer to completion.

If you're still doing research, that's completely fine — take your time. But if you've been meaning to have that chat, now's a good moment.

Here's what happens when you book a call with us:

1. We look at your matched apartments together — names, locations, floor plans, pricing
2. We walk you through the numbers — what you'd actually pay, what grants you qualify for, what the repayments might look like
3. We answer your questions — there's no such thing as too basic
4. You decide what, if anything, you'd like to do next — zero pressure, always

15 minutes. Free. Genuinely useful.

[Book My Free 15-Min Chat →]

And if you haven't already — join our private WhatsApp community for Sydney apartment buyers. It's a small group of people at exactly your stage, sharing what they're learning. Reply to this email for the link.

— [Name]
Lux Living Collective

SEQUENCE 4: UPGRADER EMAIL NURTURE

Trigger: Upgrader quiz completed
Length: 6 emails over 30 days
Goal: Consultation booking
Tone: Confident, calm, strategic — never pushy

Upgraders aren’t simplifying.
They’re stepping up — and they don’t want to get it wrong.

EMAIL 1 — Immediate Send

Subject A: Your upgrade shortlist is ready — here’s a first look
Subject B: We found some strong step-up options for you

Hi [First Name],

Thank you for taking the time to complete our quiz.

I’ve reviewed your answers — especially your focus on [top priority] and your preference for [location] — and I have to say, the timing is good.

There are some genuinely strong options available right now that would feel like a real upgrade, not just a change of address.

And that distinction matters.

Upgrading shouldn’t feel like “slightly better.”
It should feel noticeably different the moment you walk in.

• More natural light that changes the mood of the space
• A layout that flows more intelligently
• Storage that works for how you actually live
• Finishes that feel considered, not just new

I’m not going to send development names in an email.

Names without context don’t tell you much. What matters is the detail of how the apartment feels, how the building operates, and how it positions you long-term.

That’s the conversation I’d like to have with you.

It’s a relaxed 15-minute chat.
No pressure. No pushy sales talk.

Just honest guidance on what’s worth seeing, and what I’d likely steer you away from.

Book Your Upgrade Chat → https://cal.com/lux-living-amanda/15min

If you’d prefer to explore quietly first, I’ll send you something helpful in a few days.

Warmly,
Amanda
Lux Living Collective

EMAIL 2 — Day 3

Subject A: The biggest mistake upgraders make
Subject B: Don’t upgrade sideways

Hi [First Name],

Here’s something we see more often than people admit.

They upgrade… but not enough.

They spend more, but the layout still frustrates them.
The storage is still tight.
The natural light is only marginally better.
The finishes feel new, but not elevated.

Six months later, they quietly say,
“It’s nice… but it doesn’t feel that different.”

That’s not upgrading.
That’s moving sideways at a higher price.

Before recommending anything, we check:

• Does this materially improve daily life?
• Is the location stronger long-term?
• Will this still feel right in 5–7 years?
• Does the resale positioning move you forward, not just across?

Especially if you’re planning to move within [time frame], clarity now prevents regret later.

If you’d like to review options that genuinely feel like a step up:

Book Your Strategy Chat → https://cal.com/lux-living-amanda/15min

Upgrading should feel clear, not complicated.

Amanda
Lux Living Collective

EMAIL 3 — Day 7

Subject A: The part nobody explains properly
Subject B: Coordinating sale and purchase (without stress)

Hi [First Name],

For most upgraders, the real hesitation isn’t about the apartment itself.

It’s timing.

Selling your current home.
Securing the next one.
Avoiding double mortgages.
Not feeling exposed in between.

That’s where most of the stress lives.

When we work with upgraders, we spend just as much time mapping the sequence as we do reviewing properties.

Sometimes that means:

• Negotiating longer settlements
• Accessing developments before public release
• Structuring finance carefully
• Or slowing things down deliberately

The property matters.
But so does the order in which everything happens.

If you’d like to talk through how that would work in your situation:

Book a Planning Chat → https://cal.com/lux-living-amanda/15min

Even a short conversation can make it feel calmer.

Amanda
Lux Living Collective

EMAIL 4 — Day 14

Subject A: What actually feels like an upgrade
Subject B: 5 things that separate “nice” from “next level”

Hi [First Name],

Here are five things I notice when someone has found the right upgrade:

1. They stop comparing it to their current home.

2. The light feels noticeably different — softer, fuller.

3. The kitchen actually improves how they live day to day.

4. Storage feels effortless, not squeezed in.

5. They can picture themselves there for years, not just months.

Square metres matter.
So does quality.

But the feeling is what confirms it.

Within your budget range, there are options that hit those marks.

They just require careful filtering, not just browsing.

If you’d like me to walk you through what we’ve identified:

Book Your Upgrade Review → https://cal.com/lux-living-amanda/15min

Upgrading should feel like forward momentum.

Amanda
Lux Living Collective

EMAIL 5 — Day 21

Subject A: Something came up that fits your profile
Subject B: This one feels like a real step up

Hi [First Name],

Something crossed our desk this week that made me think of you.

It aligns closely with what you said matters most — especially [top priority] — and it’s in [location].

What makes it interesting is timing.

It hasn’t gone into full marketing yet.
No display suite crowds.
No heavy campaign push.

Which means there’s room to evaluate it properly, calmly, before it becomes widely circulated.

If you’ve been waiting for something that feels considered — not rushed — this might be it.

Book a Time → https://cal.com/lux-living-amanda/15min

No pressure. Just perspective.

Amanda

Lux Living Collective

EMAIL 6 — Day 30

Subject A: Still considering your next move?
Subject B: No pressure — upgrading takes time

Hi [First Name],

Upgrading is rarely urgent.

It’s usually thoughtful.

If you’re still weighing it up after a few weeks, that’s completely normal. Most of the people we work with sit with the decision for quite a while before they’re ready.

I just want you to know:

• We’ll only recommend options that genuinely feel like a step forward
• We won’t push you toward something that’s just “newer.”
• And if nothing feels compelling, we’ll say so honestly

Your quiz results are on file. When you’re ready, we can pick up exactly where you left off.

Whenever the timing feels right:

Book Your Upgrade Chat → https://cal.com/lux-living-amanda/15min

And if you’d like to join our private WhatsApp community for Sydney apartment buyers, a small, genuinely useful group where people share experiences and ask questions,  just reply, and I’ll send the invite link.

Take care,
Amanda
Lux Living Collective

PART 3: WHATSAPP COMMUNITY INTEGRATION

Where the Community Invite Appears

Standard WhatsApp Invite Text

Short version (inline in email):

One more thing: I've started a private WhatsApp community for people going through exactly this. It's a small group — Sydney apartment buyers at all stages — sharing experiences, asking questions, and learning from each other. No spam, no sales messages. If you'd like to join, reply to this email and I'll send you the link.

Long version (if email is specifically about community):

One more thing I wanted to mention. I run a small, private WhatsApp community called the Lux Living Collective. It's for people buying (or thinking about buying) a new apartment in Sydney.

Inside, we run monthly Q&As with experts — mortgage brokers, solicitors, accountants — and you can ask questions from people who've already been through the process. Members share honest experiences about suburbs, developers, and the buying process. No advertising. No sales pressure. Just a genuinely useful place to be if you're navigating this.

If you'd like to join, just reply to this email and I'll send you the invite link.

Post-Consultation Community Invite

After every consultation (whether or not they proceed), send this follow-up:

Subject: Thank you for your time — and one last thing

Hi [First Name],

Thanks so much for chatting today. It was great to understand what you're looking for — [one specific thing they mentioned, e.g. "especially your focus on the North Shore and the question around storage"].

Whether you decide to move forward or keep exploring, I'd love to have you in our WhatsApp community. It's a small group of Sydney apartment buyers — some at your exact stage, some who've recently settled and are happy to share what they learned.

Monthly expert Q&As, weekly market updates, and a place to ask questions without anyone trying to sell you something.

Join here: [WhatsApp invite link]

And if anything comes up in your research that you'd like to talk through, just reply to this email.

— [Name]
Lux Living Collective

PART 4: QUIZ RESULTS + CONSULTATION BRIDGE

The Booking Confirmation Email

Send immediately after a consultation is booked.

Subject: Confirmed: Your free apartment advisory call — [Day, Date, Time]

Hi [First Name],

You're booked in. Here are the details:

📅 [Day, Date]
⏰ [Time] (Sydney time)
📞 [Phone call / Zoom — whichever they chose]

What to expect:

• I'll walk you through the [X] developments matched to your profile
• We'll look at the numbers that matter for your situation
• You can ask me anything — no question is too basic
• There's no obligation to proceed with anything

Anything to prepare?
Nothing mandatory. But if you have a sense of your pre-approval amount (investors: your budget ceiling; FHBs: your pre-approval or savings situation; downsizers: what you'd likely net from your current property), that helps me tailor the conversation.

See you [Day].

— [Name]
Lux Living Collective

No-Show Re-engagement Email

Send 2 hours after a missed call.

Subject: Sorry we missed each other — want to rebook?

Hi [First Name],

Looks like we missed each other for today's call — completely understand, life gets busy.

Whenever you'd like to rebook, use the link below — it shows all available times:

[Rebooking Link]

Your quiz results are still on file, so we're ready to go whenever you are.

— [Name]

PART 5: ASSET CHECKLIST

Implementation Checklist

Quiz Platform Setup:

• Investor quiz built in Typeform (or custom embed)
• Downsizer quiz built (multi-select enabled for Q4)
• FHB quiz built (multi-select enabled for Q4)
• Conditional logic tested: budget response matches personalised results text
• Lead capture form connected to email platform (Klaviyo / ActiveCampaign / Mailchimp)
• Results page live for all three quizzes (with generic feature bullets)
• Quiz embedded on segment landing pages + /quiz/ hub page

Email Platform Setup:

• Three sequences configured as automations (trigger: quiz completed + segment tag)
• Investor regulatory disclaimer added as email footer block (template level)
• Sender name set to personal name (not brand name)
• A/B subject lines enabled on Email 1 for all three sequences
• Unsubscribe link compliant with Australian Spam Act
• UTM parameters on all email CTA links
• Consultation booking link tested (Calendly or Cal.com)

WhatsApp Community:

• Community created with 5 channels as per COMMUNITY-LAUNCH-PLAN.md
• Welcome message posted
• Invite link generated (valid/permanent)
• Link inserted into correct emails in each sequence
• Post-consultation community invite email drafted and ready to send manually

Tracking:

• Quiz start event firing in GA4
• Quiz complete event firing in GA4 + Meta CAPI
• Consultation booked event firing in GA4 + Meta CAPI + Google Ads
• Email sequence tracking (open, click) enabled
• UTM source on all consultation bookings: utm_source=email&utm_medium=nurture&utm_campaign=[segment]

All project names, development names, and specific building details are withheld until the consultation call. This is by design. The tease is the mechanism — leads need to speak to us to get the shortlist.

PART 6: QUIZ INTERNAL NOTES, BRANCHING LOGIC & THANK YOU PAGES

Recommended Tool: Typeform

Why Typeform:

• One-question-at-a-time format reduces drop-off (vs. a long scrolling form)
• Native conditional logic (branching) without code
• Calendly embed on the results/thank-you screen
• Connects to Mailchimp, ActiveCampaign, Klaviyo, and Zapier natively
• Mobile-optimised out of the box
• Free plan supports up to 10 questions and 100 responses/month; Growth plan ($X/mo) removes limits

Alternative: Tally.so — free, unlimited responses, slightly less polished UX but very capable for conditional logic. Good fallback if budget is tight.

Setup notes for all three quizzes:

• Set "welcome screen" to the quiz header/intro text
• Hide question numbers (friendlier feel)
• Disable progress bar on investor quiz (can feel pressure-y); enable on downsizer quiz (reassures slower users)
• On the final question, redirect to a custom results page (hosted on the LLC website), not Typeform's default thank-you screen
• Pass hidden fields: segment=investor|downsizer|fhb, source={{utm_source}}, campaign={{utm_campaign}} for CRM tagging

QUIZ 1 INTERNAL NOTES: INVESTOR EDITION

Investor quiz branching summary:

Q5 = "Pre-approved" AND Q6 = "ASAP"
  → Results page: "We have a completed development that matches your profile.
     Let's talk this week."
  → CTA: "Book a call for this week →"
  → Alert: Notify team immediately

Q5 = "Not yet — still in research mode"
  → Results page: standard tease copy
  → Email sequence: include finance pre-approval education in Email 2
  → Tag: nurture:research_phase

Investor results page — segment-personalised variants:

If Q1 = Rental yield:

We found [X] developments with gross yields tracking above 4.2% in their suburbs — above Sydney median for comparable new stock. At least one has completed and is tenantable now.

If Q1 = Capital growth:

We found [X] developments in suburbs with 5-year median price growth above 18%. At least one is in a tightly held precinct with limited future supply.

If Q1 = Tax benefits:

We found [X] developments that are brand new or near-complete — meaning maximum depreciation potential from day one. Year-one deductions on buildings like these typically run $10,000–$16,000.

If Q1 = All of the above:

We found [X] developments that balance yield, growth trajectory, and strong depreciation potential. These are the ones we'd shortlist for a sophisticated investor at your budget.

Investor quiz thank-you page (shown after lead capture form, before results):

Thanks, [First Name]. Pulling your matches now.

While we do, a quick note: we evaluate every development on 12 criteria before it makes our shortlist. Yield, strata costs, developer track record, vacancy risk, suburb trajectory, and more.

The developments we DON'T recommend are just as important as the ones we do.

Your results are loading — and we'll also send them to [email].

(Auto-transition to results page after 3 seconds — no click required.)

QUIZ 2 INTERNAL NOTES: DOWNSIZER EDITION

Downsizer quiz branching summary:

Q1 = "Just exploring" OR Q6 = "1-2 years" or "No fixed timeline"
  → 30-day email sequence (6 emails)
  → CTA language: "Chat when you're ready"
  → No urgency in any email

Q1 = any other answer AND Q6 = "Within 6 months"
  → 14-day accelerated sequence (first 4 emails only)
  → CTA language: "Let's find you something worth visiting"
  → Email 3 (Day 7) added urgency variant: "A few of our matched apartments have limited availability"

Q4 includes "Storage" as Priority 1
  → Results page includes: "At least one development with storage well above the suburb average for its size"
  → Consultation script: always ask about furniture, art, collections upfront

Downsizer results page — priority-personalised variants:

If Q4 Priority 1 = Natural light and views:

We found [X] apartments with north or north-east orientation confirmed — not just "good light" from the brochure.

If Q4 Priority 1 = Quality of finishes:

We found [X] developments where the actual specification (not just the display suite) is genuinely premium. We've reviewed the finishes schedules.

If Q4 Priority 1 = Storage:

We found [X] apartments with above-average storage for their size. We've checked actual floor plan dimensions — not just render impressions.

If Q4 Priority 1 = Walkability:

We found [X] apartments within a short walk of shops, medical services, cafes, and public transport. We've mapped the walk ourselves.

If Q4 Priority 1 = Security / community:

We found [X] developments with building management, secure access, and a community feel that our clients consistently rate highly.

Downsizer quiz thank-you page:

Thanks, [First Name]. We're matching your preferences now.

We look at more than location and price. For downsizers, we also check storage capacity, natural light direction, noise design, walkability to shops and medical, and building management quality.

These are the things display suites don't show you — and the things that determine whether an apartment actually feels like home.

Your matches are loading below.

(Auto-transition to results page after 4 seconds — a beat slower than investor, reflecting the more considered pace.)

QUIZ 3 INTERNAL NOTES: FIRST HOME BUYER EDITION

FHB quiz branching summary:

Q5 = "Pre-approved" AND Q2 = $500K–$800K AND Q6 = "ASAP"
  → Results page: "We have [X] completed apartments in your budget with government incentive eligibility.
     Some configurations are on limited release."
  → Team alert: hot lead, contact within 2 hours
  → Email sequence: Day 0 immediate, Day 1 (not Day 2) for Email 2

Q5 = "Not sure where to start with finance"
  → Email 2: Replace standard content with finance primer + mortgage broker referral
  → Results page adds: "The good news — getting started with finance is easier than most people think.
     We can connect you with a broker who specialises in first home buyers."
  → Tag: nurture:pre_finance

Q4 includes "good investment as well as a place to live"
  → Results page adds: "...and at least one option has strong investment characteristics,
     with a suburb vacancy rate under 2%."
  → Email 4: add depreciation paragraph

FHB results page — budget-personalised variants:

If Q2 = Under $500K:

We found [X] options within your budget. These are genuinely competitive for what they offer — we've checked size, location, and build quality carefully at this price point.

If Q2 = $500K–$650K:

We found [X] apartments in your budget range — and at least [X] are eligible for the full NSW stamp duty exemption, which could save you $20,000+ upfront.

If Q2 = $650K–$800K:

We found [X] apartments in your range. At your budget, you have genuine options across multiple suburbs — and we've shortlisted only those where the developer has a solid track record.

If Q2 = $800K+:

We found [X] apartments across a wider range of suburbs and configurations. At your budget, we'd be looking at 2-bedroom options that also work well as future investments.

FHB quiz thank-you page:

Nice work, [First Name] — you just did more research than most first home buyers.

Seriously. Most people spend months on Domain and REA without ever systematically narrowing down what actually fits their life and budget.

We're pulling your matches now. We'll also send them to [email] so you can look in your own time.

(Auto-transition to results page after 3 seconds.)

PART 7: EMAIL PREVIEW TEXTS

Preview text appears after the subject line in the inbox. It should complement — not repeat — the subject line. Aim for 85–100 characters.

Investor Sequence Preview Texts

Downsizer Sequence Preview Texts

First Home Buyer Sequence Preview Texts

PART 8: UNIVERSAL EMAIL TEMPLATES

These four templates are sent manually or triggered by specific actions outside the automated sequences. They apply across all three segments.

TEMPLATE 1: POST-PURCHASE WELCOME EMAIL

Trigger: Manually sent within 24 hours of a purchase settlement confirmation
Sender: Personal (same name as throughout the sequence)
Segment tag: buyer:settled

Subject A: Congratulations — you own it. Welcome to the Collective.
Subject B: The keys are yours. Here's what comes next.
Preview text A: From quiz to settlement. This is exactly what we're here for.
Preview text B: You're officially part of the Lux Living Collective community. 🎉

Hi [First Name],

Congratulations on settling [the apartment / your new home / your investment].

I mean it — this is a big deal. Whether you've been working toward this for six months or six years, you've done it. And I'm genuinely glad we were part of getting you there.

A few things worth knowing from here:

For your records:

• Keep a copy of your signed contract and the specification schedule — useful for insurance, depreciation schedules, and any defect claims
• Builders warranty in NSW is 6 years for major defects and 2 years for non-major defects on new buildings — you're protected
• If your apartment is brand new, consider organising a depreciation schedule (a quantity surveyor report) — even if you're living in it now, you may need it if you ever rent it out

For the community:
You're now one of the most valuable people in our WhatsApp community — because you've been through the process and come out the other side. New buyers ask questions that you could answer from experience.

Join here if you haven't already: [WhatsApp invite link]

Feel free to reply to this email any time — questions about the building, the process, anything at all.

And if you know anyone else thinking about buying a new apartment in Sydney: we'd love to help them too.

— [Name]
Lux Living Collective

TEMPLATE 2: STANDALONE COMMUNITY INVITE EMAIL

Trigger: Sent manually to any lead that hasn't been invited to the WhatsApp community yet (e.g. direct website inquiries, referrals, or leads who pre-date the automated sequences)
Also used: As a re-engagement for cold leads (30+ days inactive, no consultation booked)

Subject A: A community for Sydney apartment buyers — want in?
Subject B: Something a bit different from us
Preview text A: No sales. No spam. Just people navigating the same process as you.
Preview text B: Monthly Q&As, weekly market updates, honest conversations. Free.

Hi [First Name],

Something a bit different from me today.

I've started a private WhatsApp community for people buying (or thinking about buying) a new apartment in Sydney — and I wanted to invite you.

Here's what happens inside:

📅 Monthly expert Q&As
We bring in mortgage brokers, property solicitors, accountants, and building inspectors for live 30-minute Q&A sessions. You can submit questions in advance or ask on the night. Previous topics: getting pre-approved, reading a contract of sale, understanding depreciation, what inspectors look for.

📊 Weekly market updates
Short, useful. What clearance rates look like, what's moving, what we're seeing across the new apartment market. Not available anywhere else.

💬 Honest conversation
Members share what they're going through — the questions they feel embarrassed to ask professionals, the display suites they visited, the developments they liked and didn't. It's the kind of peer insight that no brochure or agent can give you.

🎉 Real milestones
Pre-approvals, signings, settlements. The community celebrates each one. Useful for people who are earlier in the process — it makes the whole thing feel real and achievable.

No advertising. No developer content. No sales pressure. This isn't a lead funnel disguised as a community. It's just a genuinely useful place to be if you're navigating Sydney's apartment market.

It's free. It's private. And it's a small group — everyone knows everyone.

[Join the Lux Living Collective Community →]

(That link will add you to the WhatsApp Community directly. Your number is only visible to the moderator.)

If you have any questions before joining, just reply to this email.

— [Name]
Lux Living Collective

TEMPLATE 3: REFERRAL REQUEST EMAIL

Trigger: Manually sent 4–6 weeks after settlement, once the buyer has had time to settle in
Also sent after: Any positive feedback or testimonial received from a client

Subject A: A favour — and something in return
Subject B: You probably get asked this a lot. We'll make it easy.
Preview text A: If you know someone who's thinking about buying, we'd love to help them too.
Preview text B: For every referral who books a call, here's what we'd like to offer you.

Hi [First Name],

Hope you're settling in well — literally.

A quick favour, if I may.

One of the most common ways people find us is through someone they trust who's already been through the process. If you've found our service genuinely useful, the best thing you can do for us — and for someone you care about — is to mention us.

Who would benefit:

• Anyone thinking about buying a new apartment in Sydney (at any stage)
• Investors looking at the new apartment market
• Friends or colleagues who are renting and thinking about making a move
• Family members considering downsizing

What you get:

For every person you refer who books a free consultation with us:

→ [Choose the incentive that fits your brand: e.g. "We'll shout you dinner at a restaurant of your choice" / "A $250 gift card" / "We'll donate $150 to a charity you nominate"]

We'll reach out to confirm once they've booked.

The easiest way to refer:
Just forward them this email, or share our quiz link: [quiz URL]

You can also reply to this email with their name and contact details and we'll reach out ourselves — mentioning that you sent them.

Thanks again for trusting us with such a significant decision. It genuinely means a lot.

— [Name]
Lux Living Collective

Note to team: Personalise the incentive line before sending. Confirm the referral has booked before offering the reward. Track referral source in CRM under "referral:[client name]".

TEMPLATE 4: RE-ENGAGEMENT EMAIL

Trigger: Lead goes 21+ days without opening an email OR books a consultation and then doesn't show (second no-show)
Goal: Surface whether they're still interested; remove cold leads if not

Subject A: Still thinking about it? (No pressure — just checking in)
Subject B: Should I keep your shortlist active?
Preview text A: A quick yes or no is all I need. Happy to pick up where we left off.
Preview text B: Your matched apartments are still here if you want them. And if not, that's okay too.

Hi [First Name],

It's been a little while since we've heard from you — and I just want to check in honestly.

Are you still thinking about buying a new apartment in Sydney, or has your situation changed?

There's absolutely no wrong answer. People's circumstances change. Timelines shift. Sometimes the research phase takes longer than expected.

If you're still interested, your quiz profile is still on file and your shortlist is ready whenever you want to revisit it. A lot of the developments we'd recommend haven't changed — but inventory does move, and a couple of configurations have sold through since you completed the quiz.

If now isn't the right time, reply to this email and let me know — I'll put a note in your file and reach out again in [3 / 6] months, or not at all if you prefer.

Either way, no hard feelings. The community is always open: [WhatsApp link]

— [Name]
Lux Living Collective

P.S. If you'd just like me to stop emailing you for now, click the unsubscribe link below. You can always re-subscribe or email us directly when you're ready.